Guidelines for Christmas Gift Giving in Business

Christmas naturally brings out the desire to share good feelings by sending Christmas cards or gifts. Thoughtful gift givers take a little time to consider the options that will best suit their recipients.

In business, your goal is usually threefold:

• You are thanking your customers for their loyalty.
• You are making an impression on them that will help keep your company in the forefront when they are in need of your services or products.
• Finally, you are exhibiting your goodwill and building stronger relationships.

Be sure to take your budget into consideration when planning the gift. Sometimes a tiered approach to gift giving allows you to show special thanks to your most valued customers while still recognizing those who may be newer clients. Consider whether the gift will likely be shared with others or not. Avoid gifts that are very expensive or gifts that might be too personal and therefore may make the recipient feel awkward. There are many choices available in all price ranges. Whatever the actual gift is, the idea is to show that you appreciate your customer. Items that can be used all year long such as calendars or artwork are ideal, since they will continue to remind recipients of your organization. A box of high quality assorted Christmas cards is also an excellent idea. Every time a birthday or anniversary comes around, your company will be remembered.

Most business owners agree that good customers are due in part to good employees who offer outstanding service and nurture those relationships. These people, who work diligently all year ‘round, should also be recognized during the holiday season. Choose the gifts for this group just as carefully as you would for your clients and customers. The gift should be something that can be enjoyed by a single person and/or their family. Gift cards or fruit baskets are always popular.

The goodwill that is generated by a thoughtful gift is immeasurable. The beauty of the idea to share positive feelings at this time of year is that it benefits your business and at the same time provides a pleasant boost to your personal self-image.